The brief for this project was to choose a deli, restaurant, or otherwise in our neighborhood and design an new identity and packaging system for the establishment. The restaurant I chose was a German place, called Gaumenkitzel, located a few short blocks from my home in Berkeley. The restaurant prides itself on locally prepared food made with love and I saw an opportunity to capture that in a visual identity. To revitalize this brand, I planned to bring an ownable visual system to the food offerings that reflects the vibrant, modern, and quirky aesthetic of the restaurant as well as the responsibility and care in preparation proudly held by the chef-owners.

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