A little known fact to many is the huge role music plays within the Lagunitas brand. One way this has manifested is through a two day SXSW showcase, called BugOut, cohosted with Independence Brewery in which I designed the event collateral. The goal for the event was to conjure an aesthetic that walked the line between madness and rad-ness. I worked on a wide variety of assets including the stage design, wayfinding, giveaways for attendees, Eventbrite assets, and input on the performance acts and wardrobes. [Photography by Eric Tsurumoto]

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